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- Luxe Botanics is an innovative green skin care company created by Jene Roestorf, and was inspired by nature’s visibly proven botanical ingredients. The focus on the intersection between scientific evidence and nature is what sets Luxe Botanics apart from other skin care lines.
- Jene created Luxe because of her love and connection to the planet and nature. She sources only the highest grade, organic, and wild harvested botanicals through fair-trade alliances to support local communities.
- Marula, Camu Camu, and Kigelia are the three core botanics used in Luxe’s product line because of their scientific evidence in skin care effectiveness. Each individual Luxe product is formulated to precision with high concentrations of unique core botanicals.
- Collaboration with others, learning to be vulnerable, and continuing to reconnect with her “why” are three components of Jene’s success.
Jene Roestorf, founder of Luxe Botanics, grew up in South Africa where she spent the majority of her childhood surrounded by the natural world. Developing such a close connection with nature at a young age left a deep imprint on her, and she carried this love and connectedness with her after leaving South Africa. After moving to Australia to work in the world of research and science, her main focus on clinical trial studies, Jene realized that her life lacked consistent connection to the Earth and she decided to shift her life path to realign with her deepest passion. Nature.
This is how Luxe Botanics was born. With her passion for science and love of nature, Jene created Luxe, a green skincare company that is backed by scientific research, utilizes the incredible healing properties nature provides, and a strong mission to give back to communities involved in the process – the buy one give one charity is an integral part of her company.
Luxe only uses botanics that have been scientifically tested to improve the health of the skin. Jene started with three core botanics, Marula, Camu Camu, and Kigelia. These core three were chosen because they have the strongest scientific evidence in skin care, and Jene’s connection and drive to help improve the communities they’re grown in.
Jene was exposed to both Marula on a regular basis throughout her childhood in South Africa, and Luxe sources this botanic from Kenya. Marula oil was often used by women during pregnancy to reduce stretch marks, and the winter months to reduce chapped skin, or applied to burns.
Kigelia, sourced from Malawi, a large fruit shaped similar to a cucumber (but much bigger, sometimes 2-3 meters long!). It is often used to treat a large range of skin conditions including eczema, acne, psoriasis, skin injuries, sunburn. Kigelia is a natural antifungal, antiviral, and antibiotic, and because of its DNA repairing abilities and scientific literature, Kigelia is in the top four ingredients in all of Luxe’s products.
The final of the core three, Camu Camu berry extract, is sourced from Brazil where Jene visited during her clinical career. There are many plants in Africa that contain vitamin C, but none that compare to the Camu Camu berry, which is about 30x that of an orange.
Jene has certainly created a beautiful company in less than two years, and during our interview she shared her thoughts about the obstacles she’s encountered, her inspiration and drive, her strategic plan for creating this amazing company, and the advice she’s taken to heart on her way to success. Be open, be vulnerable, find your why, and start a conversation with others in the industry, even if it’s scary or intimidating.
But with all of the advice she’s picked up along the way, she shared with us some advice of her own, advice that really sits close to my own heart:
“If you’ve got an idea just go for it, put all your energy into it. Get some grit and drive in those feelings, you can do it. We’re all rooting for each other, and if we just help each other we can really improve the world around us.”
It was an inspiration discussing Luxe Botanics with Jene. Take some time to listen (or watch) the entire podcast episode to hear more about her journey.